Social Media in Pakistan: Eliminating or consolidating gender barriers?

Abstract

Facebook has lately grown in popularity among Pakistanis who are young,
technologically savvy, and primarily urban. Users on such social networking sites have
the ability to express themselves through nicknames, pictures, and themes of their
choosing. In this paper, the researcher analyzed how Pakistani Facebook users use such
resources to build their identities. The researcher used qualitative research method for
the purpose of analysis. The researcher conducted interview from 30 active facebook
users. The findings demonstrated that Facebook has a substantial influence on the
socio-cultural and linguistic norms of discourse in Pakistan, allowing women to
question existing communication patterns while simultaneously reinforcing
conventional gender stereotypes.